WIODOGS is a wellness-driven brand built around care for dogs, people, and the environments they share. Guided by responsibility and intention, the brand focuses on thoughtful practices that support long-term well-being and meaningful impact.

Founded in 2021 by Taran Richardson, WIODOGS was shaped by a belief that canine wellness extends beyond products and services. It reflects a holistic view of health—one that values movement, balance, stewardship, and the everyday choices that influence animals, communities, and the world around us.

Richardson’s leadership has been informed by years of community engagement, civic responsibility, and public-facing advocacy. Through service in education, workforce development, faith-based outreach, and youth leadership, his work has contributed to initiatives and platforms that have reached nearly 300,000 individuals across Oklahoma and beyond. This experience continues to shape WIODOGS’ approach to responsibility, inclusion, and long-term thinking.

While the ways WIODOGS grows and evolves will continue to change, its commitment to care, integrity, and accountability remains constant.

Guiding Principles
Our brand decisions are guided by a set of principles that inform how we build and how we show up:

• We prioritize well-being in how we approach animals, people, and the planet.

• We build with intention, favoring thoughtful decisions over excess.

• We lead with integrity, transparency, and accountability.

• We believe strong communities create lasting impact.

• We value belonging and respect, creating spaces where people feel seen and supported.

Leadership Team